Joey Gonzalez
Executive Chairman of Barry’s | Global Fitness Innovator & Inclusivity Advocate
Joey Gonzalez is the Executive Chairman of Barry’s, the pioneering boutique fitness brand known for its signature “Red Room” experience. Over a two-decade journey from trainer to CEO, Gonzalez helped scale Barry’s to over 90 studios across 16 countries. A visionary leader and community builder, he has redefined fitness culture through connection, discipline, and inclusivity. As a proud gay Latino father and former performer, Gonzalez brings a dynamic presence to the industry—championing authenticity and transformation both inside and outside the studio. Now focused on global expansion and on-the-ground impact, he continues to empower millions through movement, wellness, and representation. Under his leadership, Barry’s has become not just a workout—but a worldwide phenomenon shaping the future of fitness.